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Captions, decoded for creators & brands.

Why captions matter on YouTube, TikTok, Reels, and Shorts, and how to ship them faster on a Mac.

Captions for Instagram Reels: Mute Autoplay, Cross-posting & Brand Voice

Reels autoplay muted. If your hook lives in the audio, you have already lost the swipe. Captions fix that.

On TikTok, captions are part of the visual identity. They drive accessibility and FYP performance at the same time.

Shorts is a swipe economy. Captions are the second most important asset on screen, right after your first frame.

YouTube's algorithm rewards watch time, and watch time rewards captions. Here is how to use them properly on long-form videos.

Most viewers scroll with the sound off. Captions are no longer a nice-to-have: they decide whether your video gets watched, shared, and discovered.